more coverage from the target rounders stuff:
Thanks to my PR Research teacher, Dr. Sweetser, a bunch of people got wind of the Target Rounders stuff and covered it. I recently did two interviews-- One for an AP writer, and another for a Minneapolis newspaper writer, so we'll see what becomes of that!
Here is the post by Dr. Sweetser. Here are my original posts about Target Rounders: Target & Target Update
AdRants covered it!!! (I'm literally obsessed with AdRants and AdGabber)
Get Mad! Target and Drillteam's Ethics Lapse Much Worse Than a Faux Pas
Vaspers the Grate: Corporate Use of Social Media
Parents For Ethical Marketing
The Double Standard: Does Target Get a Social Media Pass?
(same post, new comments)
Andy Sernovitz's Damn, I Wish I Thought of That (<-- This is actually really cool because I accused Target of not abiding by the Word of Mouth Marketing Association Code of Ethics and A. Sernovitz actually wrote the original code of ethics!)
Dutch Evans
Target Hit with Flak About Its Facebook Marketing
Ignite Social Media: Target's "Off Target" Social Media
Have you written anything about this? Do you know of any other blogs that are writing about it? I'd love to hear... Comment, or e-mail me: rosiesiman[at]gmail.com
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My two cents:
I was just at Target. I think its funny that they sell shirts that say "Every day is earth day" or "hug a tree" or "green is sexy" while they don't cary any recycled paper products or many organic food items/ clothes. I did notice, an organic baby lotion line...the same one that I've seen mentioned on E entertainment and other popular TV shows. So Target wants a "trendy, environmentalist" image, but they don't practice the corporate responsibility to back it up? Target is fake. At least Wal-Mart is openly horrible. Target tries to pretend like its not.
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