Here was the e-mail "apology" they sent to me:
You are absolutely right, and your concerns are completely founded. The message in last week's newsletter was the result of a miscommunication and in fact, was not endorsed by Target. If you notice the Team Message on the Rounders' homepage, we have changed it. Target Rounders is a program designed for Target enthusiasts to help spread the word about Target and its products. We encourage honesty and transparency in these communications.
The message in last week's newsletter was merely intended to remind the Rounders not to dominate Target's facebook page or seem like an exclusive club that other Target fans are excluded from. Sorry for the miscommunication and confusion. Please let me know if you still have concerns, because your opinions are important to us, and we obviously want you to be proud to be a Rounder. Please let me know if this addresses your concerns.
The original newsletter said this:
TARGET ROUNDERS NEWSLETTER LOVES FACEBOOK!!
Your mission: try not to let on in the Facebook group that you are a Rounder. We love your enthusiasm for the Rounders, and I know it can be hard not to want to sing it from the mountaintops (and the shower, and on the bus...). However, we want to get other members of the Facebook group excited about Target, too! And we don't want the Rounders program to steal the show from the real star here: Target and Target's rockin' Facebook group! So keep it like a secret!
The updated version said this:
Thank you for your enthusiasm for the Rounders! We love it! If you want to spread the word about how to be a part of the Rounders program please let your friends know that they can visit www.targetrounders.com to get information and fill out a quick application to get accepted. Also remember that we do not want others to feel excluded from the Rounders program, so keep that in mind when chatting about it with your friends online.