Monday, October 29, 2007

cut & paste

much like radiohead's album debut of "In Rainbows", Paste Magazine is offering you a chance to pick your subscription price.

because they want to count your subscription legally, you have to pay at least $1, but that's it-- no other catch!

with music, i think the concept is fairly easy-- once you have the file, to copy it digitally is free. but i'm confused how this will work. i mean, they have to pay printing costs and shipping costs.

the only things i could think of were:
1. the price of advertising will increase to paste advertisers and they will take the cost
2. maybe paste is going downhill and they're just really really desperate for more readers.

anyway, it's a great magazine and who knows how long it will last.

thanks, kevin for the inside scoop ; )

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